Collarbone London is the shirtmaker of choice for discerning men. We are a quintessentially British brand that’s reimagining shirtmaking in the modern age by enabling our clients to build, customize and order bespoke shirts that are made according to their dimensions and delivered in 10 working days using a single easy to use application. Our focus is solely on shirts, with the craft being one of the least understood and least explored facet of tailoring.

Ever wondered why men’s shirts are sold by neck sizes that never truly fit anywhere else? Typically in white, blue and pink hues with little variety in collar and cuff features. We pondered over this obsessively and decided shirts were too vital a staple in a man’s wardrobe to be taken lightly. We imagined a world where shirts are built around the individuality of the wearer. A world without sizing conventions, where shirts are made on demand and fit-for-purpose at affordable pricing, with a quick turnaround.

We aim to bring this vision to reality through an integrated platform that leverages the abundant network of select local dry cleaners and tailors in London and beyond, who will act as our measuring points. Our customers can walk-in, get measured and design their desired shirts on our platform, selecting their preferences from our extensive range of customizable options. Through our services, our clients are rest assured items that arrive their doorsteps are perfect in fit, quality and craftsmanship every time.

The story of Collarbone begins with our founder Gerald Onuorah. Gerald stands at 6 foot 5 inches tall and has had a long-standing problem sourcing item that fit his frame. Shirts with sleeves long enough to fit his dimensions were even harder to come by. This quest to find shirts that fit grew into a passion to learn, reimagine and reintroduce long lost traditions in the art of shirtmaking through a medium that is modern, on-demand and convenient.